Today’s Mobile 1.0 experiences are static, disjointed and difficult to measure.
M2O takes today's independent mobile technologies and has created a breakthrough user-centric experience rich in community, collaboration and personalization.
M2O Technology boosts 1.0 experiences using three core elements:
Unified platform experience: a single interface through which multiple applications are connected
Behavioral marketing engine: a system which enables
the execution of targeted mobile campaigns based on user activity
Single user identity: a collection of user assets and profile information that defines individual mobile behaviors
Get More from Mobile—Putting M2O Technology to Use
Our clients utilize M2O to offer ad funded services, rewards programs, interactive entertainment, retail services including gift cards, coupons and promotions and much more. Here’s how:
M2O’s unified platform experience brings together all mobile experiences including SMS, WAP, MMS, and J2ME to create a single interface for mobile marketing, community, loyalty programs, catalogues, storefronts, handset redemption and more.
M2O’s behavioral marketing engine enables three types of target marketing; static (based on profile information), contextual (based on mobile search activities), and behavioral (based on behaviors such as buying, latency and viral potential).
M2O’s single user identity allows you to track premium, ad-funded and reward redemption activities, collect opt-in subscriber information, and gather psychographics and demographics for targeted marketing.
