It’s CES 2006! The Year of mobile CRM Officially Begins!
I’m really looking forward to CES (for a change). 2006 is going to be a special year for the mobile/cell phone market and CES will just be the start. This will be the year that ‘connected mobile applications’ beyond email and SMS become real. Companies like Sennari, Digital Chocolate, Amp’d Mobile, Infospace, Nellymoser, MobiTV (Idetic) and others are leading the way. With apps ranging from prize (account) based games, social/fantasy sports games, interactive TV and dating apps, 2006 will mark a turning point towards the second generation of mobile: the social generation. We call the technology ‘mCRM’ (mobile CRM) but effectively all of these apps share the characteristics that they are connected, have the concept of a ‘user’ login and include user tracking/profiling, targeted marketing/advertising, user rewards, server based interaction and all kinds of new payment options.
If you’re interested in this topic, i.e. you work in mobile or interactive entertainment or interactive marketing and you live on planet Earth, you need to come check out a great panel discussion at CES where we will be discussing Advertising and Marketing in Mobile Games. The panel will take on Wednesday, January 4 from 3:45 PM - 5:00 PM in the LVCC North Hall in Room N261.
We’ll be making some incredible announcements at CES and throughout the first part of 2006. Please come and join us. If you want to schedule some face time with Sennari at CES please contact vijay at vscconsulting.com to schedule an appointment with a Sennari rep to discuss how we can help add CRM capabilities to your mobile services.
