In the News
Sennari Announces Music Promo Service MobileTunes At MECCA Event
Date:
Hip Hop Press
CUPERTINO, Calif.&LAS VEGAS — April 4, 2006 – Sennari, the world leader in CRM-based applications for mobile phones, today launches MobileTunes, the first and only free promotional mobile music channel that provides consumers with the latest information about music trends and favorite artists, and the ability to share content and purchase music-related items. MobileTunes is a free download to modern phones for consumers.
Artists, labels and promoters use the web site mobiletunes.fm to set-up blogs, on-line/mobile promotions, free song previews, concert calendars and more. Content is auto-formatted for the MobileTunes application on the phone. MobileTunes is the first promotional tool for music that integrates both the web and mobile phone into a seamless user experience.
MobileTunes provides a vehicle for record labels and bands to include SMS short codes, artist fan sites, postcards and CD jewel cases that tie into promotional giveaways and are accessible to web and mobile users. Additionally, Music promoters can send information and news about artists via MobileTunes using in-application message alerts, short codes promoted via the web, radio advertising with short codes and email marketing.
Designed as a promotional vehicle for the music industry – from record labels to independent bands - MobileTunes offers cool and useful functions that enable fans to: send multimedia messages via the phone, visit artists’ blogs; listen and share song previews via the web or phone (and store music on your “flag list”); receive local concert alerts and purchase concert tickets. MobileTunes also has a sophisticated social networking platform, where users can share their favorite music and related information with their friends.
“Mobile music and entertainment has been extremely popular worldwide, as seen with the growth of ringtones and digital music, so there is a huge potential for an application like MobileTunes,” said Bill Barhydt, CEO of Sennari. “Mobile users are gravitating to entertainment services that are appealing both online and off-line. We recognize the inherent draw to these applications and, as such, deliver a solution that is useful for the music industry to promote their wares using both the web and new mobile phone technology and fun for the music aficionados.”
Built on Sennari’s mobile customer relationship management (mCRM) platform, MobileTunes truly knows the music consumer using a combination of auto-user registration, opt-in marketing, social networking and content sharing. The event driven platform enables mobile companies to track and store user activities (e.g. storing points, tokens, play-lists and opt-ins) that will help build customer and marketing programs.
Sennari’s entertainment applications have already been widely popular, as seen with its innovative PrizePlay gaming service, (www.prizeplay.com), which is also built on the mCRM platform. Designed on a pay-per-play model with in-game prizes to encourage repeat play, PrizePlay has surpassed 200,000 games played since its UK launch in December 2005.
About Sennari
Sennari offers the first mobile customer relationship management (mCRM) platform that helps carriers and content providers know their customers. Sennari's services are designed to increase loyalty and revenue potential by enabling all forms of consumer relationships within mobile content applications, including user registration, billing, real-time events, customer interaction, friend based referral programs, opt-in marketing and SMS campaigns. For more information, visit www.sennari.com.
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