Press Releases

Sennari Selected As Top 100 Private Company By OnHollywood

Date:

Cupertino, Calif. - March 30, 2006 - Sennari, the world leader in CRM-based applications for mobile phones, has been chosen by OnHollywood as one of the Top 100 Private Company award winners. The OnHollywood 100, sponsored by AlwaysOn Network, is a list of the top private digital media and entertainment companies. 

Sennari (www.sennari.com) was picked by the OnHollywood editorial team based on a set of five criteria - innovation, market potential, customer adoption, media buzz and investor value creation.  All OnHollywood 100 winners were selected from more than 1,000 companies nominated by leading venture capitalists, investment bankers and industry analysts.

Sennari has been gaining traction in the mobile industry with its proprietary mCRM platform. PrizePlay (www.prizeplay.com) games, built using the mCRM platform, and designed using a pay-per-play model with in-game prizes to encourage repeat play are already breaking usage records for mobile games.   In addition to being recognized by OnHollywood, Sennari's executives are consistently sought for their insights on the industry.  In the past year Sennari executives haven spoken or presented at conferences including Billboard/MECCA, 3GSM, Dow Jones VentureOne, Digital Hollywood, Game Developer Conference (GDC), ETRE, and Mobile Content World.

"Being selected as an OnHollywood 100 winner is a strong testament to our innovation, market potential and incredibly rapid progress in the marketplace,"said Bill Barhydt, CEO of Sennari. "We are excited to be recognized among the top private companies in our industry.   We will continue with our mission in providing high caliber solutions and services like PrizePlay."

The OnHollywood 100 will be honored at the OnHollywood executive summit, which will focus on the challenges, opportunities and business models of the digital era, showcasing top innovative private companies that are revolutionizing the way media and entertainment is created, distributed and consumed.

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