Leveraging M2O Technology for Customer Loyalty

M2O technology is the only platform of its kind to facilitate 1-1 relationships via mobile; helping marketers better understand and execute based on consumer behavior. Messaging that reflects customer behavior and preference is better received, generates a higher response rate, and ultimately delivers a better return.



Mobile is the ideal channel to support loyalty efforts for 2 reasons:

1. Exposure: Mobile phones are always on and at your fingertips

2. Market Saturation: 232 million people2 in the U.S. use cell phones, making it simple to reach all customers through one effective medium.

By capturing user activity in a single mobile wallet, the M2O platform can power loyalty campaigns such as:

  • Loyalty marketing
  • Mobile gift cards
  • Coupons
  • Reward programs

Rewarding customers based on behaviors like spend, latency or viral activity can help increase annual revenue per user, boost brand awareness and support customer retention initiatives.

2May 26th 2007, Wireless Intelligence