In the News
Sennari Execs To Speak On Mobile Entertainment
Date:
GameDevNet
CUPERTINO, Calif.&LAS VEGAS - March 23, 2006 - Bill Barhydt, CEOof Sennari, the world leader in CRM-based applications for mobilephones, will make a major announcement during his welcome address atMECCA 2006 on April 4. The announcement surrounds MobileTunes, a newoffering that integrates music with Sennari's mCRM platform.
Sennari has been making waves with its PrizePlayT gaming service, asuite of games designed using a pay-per-play model with in-game prizesto encourage repeat play. Barhydt will also provide an update onPrizePlayT performance to-date offering insights that are certain tosurprise many in the mobile entertainment industry.
MECCA, the Mobile Entertainment, Content, Commerce&ApplicationsConference, is being held in Las Vegas and is part of CTIA WirelessExpo.During the conference Barhydt will also lead a short seminarentitled"Know your Customer"on April 4 from 3-3:15 pm, which willteach attendees how to generate new revenue with CRM applications, likemobile gaming.
Additionally, Mike Cartabiano, president of Sennari and a pioneer inmobile gaming, will participate on a panel entitled"Get Your Game On"on April 4 from 4-5pm, with industry experts from Glu Mobile, Sprint,Qualcomm and Floodgate. Cartabiano will tap into his years ofexperience with Sennari and other companies to provide insight,commentary and lessons learned to bring a broader perspective of theindustry. The presentation will explore the future of mobile gaming,next generation technology, as well as the industry's power players.
In 2005, mobile gaming brought in $2.5 billion worldwide. With analystspredicting mobile users will double to four billion in five years,mobile gaming is likely to explode, as well as the demand for moresophisticated applications.
"Sennari has been at the forefront of mobile entertainment since thebeginning because we have recognized the need to provide compellingapplications that appeal to both the mobile carrier an the end-user,"Cartabiano said."While mobile gaming has been most popular in Europeand Asia, we are seeing an increased awareness of the medium in the USand believe that the US will be the leading market in the world formobile gaming by the end of 2006."
To arrange a meeting with Barhydt or Cartabiano at MECCA/CTIA: contactEllisa Feinstein at , ellisa
Details about MECCA can be found at: http://www.billboardevents.com/billboardevents/mecca/index.jsp
