In the News

Mobilegaming and CRM platform provider Sennari has been nominated for theprestigious 2006 Best Made for Mobile Game award by the wirelessindustry trade organisation, the GSM Association.

Based onSennari's unique PrizePlay service, which offers mobile users a suiteof games designed using a pay-per-play model with in-game prizes toencourage repeat play, the award nomination recognises the firm'sability to offer a'made for mobile'application that producescompelling user attraction.

Sennari CEO Bill Barhydt commented:"Our goal is to deliver products that not only provide a fantastic userexperience, but also bring real value to mobile carriers. The honourbestowed to us by the GSMA recognizes that our products are best in itsclass. We are looking forward to offering even more compelling productsin the future."

TheBest Made for Mobile Game award is part of GSMA's annual award programthat has been honouring excellence throughout the industry since 1995.Winners will be announced during the forthcoming 3GSM World Conference,which is scheduled to begin on February 14th and will be hosted inBarcelona.

Rob Conway, CEO of the GSM Association, added:"The2006 GSM Association Awards have been specifically designed to showcasethe diversity of products and services and the quality, ingenuity andlevel of innovation that combine to fuel the mobile value chain.Entries this year have again exceeded our highest expectations,reflecting the vibrancy of the mobile industry on a global basis. Thisis reflected in Sennari's nomination for the 2006 Awards."

Initiallylaunched in late 2004, Sennari's PrizePlay service is the first tooffer a prize in every game, generating valuable repeat play andreducing customer churn. Each of the games in the PrizePlay suitesupports a virtual currency called Bling, which can be redeemed from acontinually expanding catalogue of prizes, ranging from mobile contentand music to books, travel and dinner vouchers, gift certificates,DVDs, electronics and more.