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In the NewsSennari's PrizePlay Game Service Nominated Date: Mobile Game Publishers
Sennari, the world leader in CRM-based applications for mobile phones,has been nominated for the prestigious 2006'Best Made for Mobile Game'award by the GSM Association (GSMA), the trade organization thatrepresents cellular phone operators, as well as manufacturers andsuppliers of cellular telephony products. Sennari was nominated for the'Best Made for Mobile Game'award basedon its ability to offer a'made for mobile'application that producescompelling user attraction. The nomination demonstrates the Sennari'ssuccess of its new CRM-based game offering, PrizePlayTM, a suite ofgames designed using a pay-per-play model with in-game prizes toencourage repeat play. PrizePlay, which was launched in late 2004, isalready available through major carriers, including U.K-based Vodafone. "Our goal is to deliver products that not only provide a fantastic userexperience, but also bring real value to mobile carriers,"said BillBarhydt, CEO of Sennari."The honor bestowed to us by the GSMArecognizes that our products are best in its class. We are lookingforward to offering even more compelling products in the future." One of the most popular new services for the 3GSM mobile wirelessindustries is mobile entertainment, including games. Sennari'sCRM-based gaming services optimizes the user experience by offeringsuch features as network based game interaction, low cost pay-per-play,refer a friend, and in-game prizes. "The 2006 GSM Association Awards have been specifically designed toshowcase the diversity of products and services and the quality,ingenuity and level of innovation that combine to fuel the mobile valuechain,"said Rob Conway, CEO of the GSM Association."Entries this yearhave again exceeded our highest expectations, reflecting the vibrancyof the mobile industry on a global basis. This is reflected inSennari's nomination for the 2006 Awards." The'Best Made for Mobile Game'award is part of GSMA's annual awardprogram that has been honoring excellence throughout the industry since1995. Winners will be announced during the 3GSM World Conference inBarcelona on February 14, 2006. |
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